Raiffeisen Bank
“PAUZA”
Campaign Raiffeisen Bank’s “PAUZA” (“Break”) loan comes with a series of miniatures.
Raiffeisen Bank’s ambassador, Jelena Gavrilović, presents the new loan service to Dragan Jovanović and to other stars. These are lavish, striking characters, engrossed in their everyday lives, practical and spiritual needs, desires and habits. Jelena listens to all their wishes and dilemmas, she understands them, even when they seem quite incomprehensible. She cleverly helps them, just like the Raiffeisen Bank does with their offer, because all of us sometimes only need a little break.
Agency: McCann Belgrade
Client: Raiffeisen Bank
Creative Director: Jana Savić Rastovac
Art Director: Lidija Milovanović, Kristina Jovanović
Copywriter: Dubravka Petrović, Marko Marković, Sandra Stojanović
Strategic planner: Marija Stošić
Account: Jelena Lešević
Client: Raiffeisen Bank
Creative Director: Jana Savić Rastovac
Art Director: Lidija Milovanović, Kristina Jovanović
Copywriter: Dubravka Petrović, Marko Marković, Sandra Stojanović
Strategic planner: Marija Stošić
Account: Jelena Lešević
Production: Emote Production
Director: Raša Andrić
Photography: Sever Zolak
